


HOTTEST LABEL IN TOWN
PRRRRRRR Records thrives on microsampled grooves and the sonic experimentation away from the user grid. In their globally curated catalog of artists, they blend experimental sonics and rhythms into an endless list of “Klang-Erscheinungen” [since 2015]; brief yet immersive releases that rather feel like an out-of-context soundtrack. Celebrating brevity and texture, they give space to the short, hypnotic tracks that linger due to passion and intentions regarding their craft. From showcasing a single instrumentalist to the production and composition of experimental collages, the label unfolds unheard compositions. In a time where music is worth less than a used plastic bag, the physical artifacts of the label — and more importantly, the prices in digital stores — are a multilayered mission statement in itself.
